With almost a decade of Salesforce experience, I've managed tech stacks with products spanning Salesforce Sales Cloud, Service Cloud, Experience Cloud, CPQ, Netsuite, Hubspot, Groove, Slack, Zapier, and more. I know firsthand how overwhelming it is to juggle transformations while keeping up with daily demands. 

Early in my career, I knew that having a project intake and management process was essential to managing the neverending backlog of requests. But I quickly learned that it wasn’t enough to create true scalability. I was still building what were expected to be perfect solutions, only to have to redo them soon after. And in fast-paced environments with lean teams, the reality is there is no redo time. There’s only time to move forward. 

The more I spoke to my users, the more I realized that we were building solutions on top of broken processes. To break the cycle, I expanded my approach, guiding stakeholders to share beyond surface-level requirements to uncover hidden gaps before they became roadblocks. This shift changed everything. Suddenly, we weren’t just fixing problems—we were preventing them.

But doing this while managing everything else can feel impossible. That’s why I’m on a mission to help businesses like yours tackle the transformation work you never have time for—so you can finally build systems that scale with you.